Legal
Cookie Policy of ToothAid Ltd
What we store on your device, why, and how to change your choices.
Welcome to ToothAid's cookie policy.
This cookie policy explains how ToothAid Ltd uses cookies and similar technologies when you visit our website, browse educational content, create an account, or use our online dental consultation services.
We use cookies to help keep our platform secure, remember your preferences, improve website performance, and better understand how visitors use our services. This helps us provide a smoother experience for patients seeking fast access to trusted dental advice from registered UK dentists.
1. WHAT ARE COOKIES?
Cookies are small text files placed on your computer, tablet, or mobile device when you visit a website. They allow the website to recognise your device and remember certain information about your visit, such as your preferred settings or whether you are logged in.
Some cookies are essential for a website to function properly, while others help site owners improve performance, measure engagement, and personalise content.
2. HOW WE USE COOKIES
We may use cookies and similar tools to:
- keep our website secure and protect user sessions;
- remember preferences such as navigation and login state;
- support core services such as account access, bookings, and online consultations;
- understand how visitors use our website and educational pages;
- improve site speed, reliability, and the overall user experience;
- help us measure the effectiveness of our content, services, and marketing activity.
3. TYPES OF COOKIES WE MAY USE
Strictly Necessary Cookies
These cookies are required for the website to function. They may be used to support secure login, account access, navigation, and other basic services. Without these cookies, parts of the website may not work correctly.
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website, such as which pages are most popular, how users move through the site, and whether pages are loading properly. They help us improve the quality and reliability of our online experience.
Functionality Cookies
These cookies allow the website to remember choices you make, such as saved preferences or previously entered details, so your experience is more convenient and personalised.
Communication and Marketing Cookies
Where permitted, these cookies may help us understand whether our newsletters, campaigns, or other communications are useful and relevant. They may also help limit repeated messages and measure the performance of promotions.
4. THE COOKIES WE USE
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| Cookie | Set by | Purpose | Type | Duration |
|---|---|---|---|---|
| Sign-in cookies | ToothAid | Keep you securely signed in to your account and protect your session | Strictly necessary | Session, refreshed up to 30 days |
| Cookie choice | ToothAid | Remembers your cookie choices so we do not ask again | Strictly necessary | 12 months |
| Payment security cookies | Our card payment provider | Fraud prevention and secure card payments at checkout | Strictly necessary | 12 months / 30 minutes |
| Analytics cookies | Our website analytics provider | Measure which pages are used, anonymously and in aggregate, so we can improve the site. Only set if you accept analytics cookies | Performance and analytics | Up to 24 months |
| Google Ads cookies (_gcl_*) | Measure advertising performance on public pages; no personalised advertising or customer matching | Advertising measurement | Typically up to 90 days |
Strictly necessary cookies are set whenever you use the site. Analytics requires a separate opt-in. Google Ads is blocked until advertising acceptance in the UK, EEA, Switzerland and unresolved regions; elsewhere ordinary advertising measurement may run without a banner, honoring saved refusals and applicable opt-outs.
Google Ads receives IP address, browser/device information and cookie or ad-interaction information for advertising measurement. We do not enable personalised advertising, remarketing, customer matching or enhanced conversions. We do not send clinical records, symptoms, prescriptions, contact details or URL query strings to Google. Tracking is limited to selected public pages, not clinical or account pages.
We retain a browser-local consent record with a random visitor reference, choice history, timestamps, region and the version and text of the notice shown. Earlier acceptance evidence is preserved when you withdraw. This record is not shared with Google as a customer identifier.
5. FIRST-PARTY AND THIRD-PARTY COOKIES
Some cookies are placed directly by ToothAid. Others may be placed by carefully selected third-party service providers who support our website, analytics, communications, payment, or platform performance.
Third-party providers may process information collected through cookies according to their own privacy notices. We encourage users to review the relevant third-party policies where appropriate.
6. HOW LONG COOKIES STAY ON YOUR DEVICE
Some cookies are session cookies, which means they are deleted when you close your browser. Others are persistent cookies, which remain on your device for a set period or until you delete them manually.
The lifespan of a cookie depends on its purpose. For example, cookies used to keep you signed in may remain longer than cookies used only for a single browsing session.
7. MANAGING YOUR COOKIE PREFERENCES
Use Cookie settings in the website footer to change or withdraw your choices at any time. Opening settings does not change your existing choices; saving a refusal stops future tracking, including in other open tabs. Withdrawal does not undo information already sent. You can also delete existing cookies in your browser settings or use Google's advertising controls at https://myadcenter.google.com/. Google explains its processing at https://policies.google.com/privacy.
Most browsers also allow you to control cookies through browser settings. You can usually block or delete cookies, and you may also be able to set alerts when cookies are being placed on your device.
Please note that disabling some cookies may affect how the website functions. Certain services, including secure account access, bookings, or consultation-related features, may become unavailable or may not perform as intended.
8. COOKIES AND HEALTH-RELATED SERVICES
ToothAid is committed to offering accessible online dental support with professionalism, clarity, and trust. Where cookies are used in connection with patient journeys, we aim to keep their use limited to what is necessary for security, functionality, service delivery, and improvement of the platform.
Cookies themselves are not intended to replace our wider privacy and data handling safeguards. Information relating to your personal data and healthcare interactions is handled in line with our broader privacy obligations.
9. CHANGES TO THIS COOKIE POLICY
We may update this cookie policy from time to time to reflect changes in technology, regulation, or how our website and services operate. Any updates will be posted on this page.
10. CONTACT US
If you have questions about our use of cookies or how this policy applies to your use of the ToothAid website, please contact us through our website contact channels.
We are committed to making our website transparent, easy to use, and supportive for patients seeking quick, reliable dental guidance online.
This cookie policy was last updated on 21 October 2026 and is reviewed at least once a year.